More booked jobs from Facebook and Instagram ads.
For contractors whose work looks good in a photo. Turf, pools, hardscape, pergolas, roofing, remodels. I make the ads, I run the account, and I make sure not one lead ever goes missing.
Read it, and if you do not think it was worth $1,500, I give the money back.
Nikola KrstinMSc Business Psychology. I run every account myself.
You send me what you already have
Photos and videos from jobs you have already done are enough to start. If you want new footage on top, I write the exact script and you film about two hours across the whole month, on your phone.
I make everything
Every idea, every image, every video, every line of text, and the ad account itself. You do not open Ads Manager once.
Leads arrive already sorted
They go straight to whoever picks up the phone, with the answers they typed into your form sitting next to their name.
Who I have done it for.
Six weeks into the Arizona account: $23 a lead, and $150 for every estimate that actually got booked into the calendar. Signed job numbers go here as soon as there are enough of them to mean anything. This kind of work takes months to close, so I am not going to pretend I know the final number yet.
What I handle.
Ad ideas
Up to six genuinely different ideas a month. How many we actually run depends on your daily budget, because a small budget spread across ten ads teaches you nothing. Whatever the number, they are different ideas, not one ad in four colours.
Making the ads
Up to twelve finished ads a month. I build most of them out of photos and videos you already have, so you may never need to shoot anything new. If you want new footage, I write the exact script and shot list and you film about two hours across a whole month, on your phone. Editing, writing and uploading is mine.
The ad account
I build it and I am in it every day. Tracking set up so Meta can see which ads made you money, not just which ones got clicks.
The form that filters
Before anyone can send you their number, they answer a few questions. How big the job is, when they want it done, which zip code. The window shoppers stop at that screen. What reaches you is a list of people who already told you what they want.
Where the leads go
Every lead goes straight to the person who makes the calls, with their form answers sitting next to their name. Nobody has to log into Facebook to find out who asked or what for.
A landing page, if you need one
Sometimes the form inside Facebook is the right answer and a separate page would only make your leads cost more. When it is the other way round, I build the page from nothing. The page, the form on it, the questions on the form, and the wiring behind it that delivers every answer to your phone by itself, every time. And I tell you plainly when you do not need one.
Three things about Meta that changed, and almost nobody adjusted for.
Meta picks the audience. You pick the ad.
You do not really choose who sees your ads any more. Meta watches who stops for an ad, then goes and finds more people like them. So the ad itself is the targeting. Change the ad and you change who turns up.
One ad in four colours counts as one ad.
Meta groups nearly identical ads together and treats them as the same thing. Four versions of last month's winner do not give the system four things to learn from. They give it one.
Nobody can guess the winner. You have to keep looking for it.
There is no way to know in advance which idea will work. You test a few, you keep what works, you drop the rest, and then you do it again next month, because the winner always wears out. It does not stop. That is why this has to be a routine that runs every month, not a big push once and then nothing.
So the job is not clever targeting. The job is a routine that never stops looking for the next ad that works. That is the part most people never build.
Different businesses. Same machine.
None of these three men installs turf for a living. I am not going to pretend they do. What they paid me for is the same thing in every business: an ad people stop for, a form that filters out the people who were never going to buy, and a lead that gets to a human being fast.
We were doing around 5 clients a week and it mostly came down to luck. Now it is over 20, and it is steady. The steady part matters more to me than the number, because I can plan staff and schedule instead of guessing.
We had the service but no reliable way to bring in new clients. Nikola reworked the offer, ran the ads, and set up the lead qualification and the follow up. Within a few months we had a consistent flow of qualified clients coming in. We build systems for other people for a living, and we still could not build this one ourselves.
Before this, my calls were full of people who had no idea what I actually offered. Nikola set up the ads, the qualification and the follow up so they work as one thing. Now the people who book have already answered the basic questions. Fewer calls, better calls.
A clinic and a contractor sell the same way. One job at a time, closed on the phone. The Arizona account is the contractor version of this, and it is only six weeks old. So rather than ask you to trust someone else's numbers, I would rather look at yours with you.
Why me.
Nikola KrstinMSc Business Psychology. You deal with me, not with an account manager and not with a junior. Nobody else touches your account.
I got people to watch before I ever got them to buy.
Twelve years building an audience past three quarters of a million followers. Getting a stranger to stop scrolling is not a side skill in this job. It is the job. The channel is here.
I know what is actually going through his head.
A homeowner deciding on a twelve thousand dollar patio is not comparing your price to another price. He is working out whether he will look stupid in front of his wife if it goes wrong. That is why the ad that wins is almost never the one with the discount in it. Five years studying how people decide is what makes that obvious to me and invisible to whoever is running your ads now.
I spent my own money on this first.
$20,082 in, $191,309 out, 3,593 tracked sales. Every test was paid for out of my own pocket before I ever charged a client for one.
Straight out of my own Ads Manager. That account bills in euros, so the dollars above are the same figures converted at 1.08.
I turn work down, and here is when.
One contractor per trade, per city. If I take you, I have said no to the company across town. So we check your numbers together on the call, before either of us commits.
This works
- Your finished work looks good in a photo. There is a before and after, or a result worth looking at
- You want more work than you are getting, and your crews could handle it
- Somebody at your company will call a new lead back the same day
- The numbers add up. A $3,000 job means we need to book a lot of them. A $30,000 job means we only need a few. Both can work. We do that maths on the call, before you pay me anything
This does not
- Emergency work. Nobody scrolls Instagram looking for a plumber at midnight. That is a Google job
- You want leads but nobody is going to answer the phone. I will not sell you something you are not going to use
- You want me to promise you a number of jobs. I will not, because I am not the one selling to your customer
How it works.
Most people start with the diagnostic. You do not have to. If you already know you want to run, we can start a full month on day one.
- Every ad you and your three closest competitors are running, pulled apart
- What your competitors are promising homeowners, and what you could say instead that beats it. Most of them hide the price behind a free estimate, so this is about the promise, not the price tag
- The whole path from the ad to the enquiry, walked end to end. Where people land, whether the page keeps the promise the ad made, how it behaves on a phone
- Three ads written out for you in full. The script, what to say, what to show, shot by shot, so you or anyone on your team can make them without me
- A ninety day plan. What to run, in what order, at what budget, what to watch, and when to leave it alone
- A twenty minute video walking you through all of it, and a thirty minute call for anything else
No form to fill in, no argument, and you keep the whole document either way. You are risking a week, not a budget.
You are never charged for it twice. Do the diagnostic first and then carry on, and the $1,500 comes off your first month. Start a monthly plan straight away instead, and the diagnostic is simply included in your first month, done inside your first week, at no extra cost.
- Up to 8 new ads a month, across 4 or more different ideas
- I build the ad account and work in it every day
- A landing page built from nothing, if your numbers say you need one
- The filtering form, and one live sheet where every lead lands with its answers
- A short written report every two weeks. Plain numbers, no video to sit through
- Once a month we get on a call and go through how it is going
- Everything in One Market
- Up to 12 new ads a month, across 6 or more different ideas
- A written report every week instead of every two
- Once a month, a proper sit down. Every lead, which ones turned into signed jobs, and what each signed job cost you in ad money. Then we decide together what changes next month
- A plan for your busy season, and a plan for your quiet months. In the slow months we book people in ahead of time so your crews are not sitting still
- Everything in Full Market
- Landing pages and the forms on them, built and connected
- The system behind them that catches every lead, sorts it, and puts it in front of your team on its own
- Your website too, if you want it done properly
- One contractor at a time, and only when the accounts I already have are steady
I cost more than a freelancer, and I am fine with that. He will run whatever ads you hand him. Coming up with the ads is the whole job, and that is the part I do.
In the diagnostic. Based on your trade, your city, and what one job is worth to you. Not a number out of a brochure.
Before you pay for a single month. You know the target before you decide anything.
If your leads still cost more than that after ninety days, you stop paying and I keep working until they do not.
That is not a discount and it is not credit against next month. It means I work for nothing until the number is where I said it would be.
Ad money is separate and you never pay it to me. Plan on at least $2,500 a month going straight to Meta from your own card. That money buys your reach. What you pay me buys the ads, the account, and everything around them.
Ninety days, then month to month with thirty days' notice. The ad account, the ads and the setup are yours. If you leave, you leave with all of it.
Find out what your ads are really costing you.
Five days. $1,500, and you get it back if you did not think it was worth it. Either way you keep the ninety day plan and three ads written out ready to make.
You answer four questions. It takes about a minute and there is nothing to pay.
I read it and come back to you myself. If the numbers do not add up, I say so.
The document is in your hands, and it is yours whether you ever hire me or not.